How we will use your personal information How we may use your information will depend on the reasons why you are providing it and any associated legal/regulatory obligations. This will include the following: If you are making a donation, registering for an event or have completed an online enquiry form. To provide you with information and updates about our work including fundraising activities unless you have indicated that you do not wish to receive this; To send you information about our fundraising campaigns and activities, ways to get involved or invite you to an event. To process donations you have made or entries into an event, prize draw or raffle; To submit Gift Aid claims to HM Revenue and Customs; For administration purposes e.g. we may contact you about a donation you have made or event you have expressed an interest in or registered for; For internal record keeping, including the management of any feedback or complaints; To conduct due diligence and ethical screening or assessments for fraud prevention; To use anonymised personal data to benchmark our activity with other relevant organisations or report information requested by Regulators; Collecting information which tells us more about the people who support us which enables us to shape the information we are sending to them (see below). If you are using our websiteWe will use the information to: Use IP addresses to identify your approximate location, to block disruptive use, to record website traffic or to personalise the way our information is presented to you; Analyse and improve the services offered on our sites to make it as user-friendly as possible. If you apply for, or accept a role within the Charity, as an employee, trustee or other volunteer Process your application for a job or a volunteer position Support and manage this relationship and pay and/or reimburse you for expenses (as appropriate); To meet our legal obligations; for instance, to carry out contractual obligations between you and us, or meet our obligations to regulators, government and/or law enforcement organisations; If you apply for grant funding To process applications for grants and reimburse individuals for any expenses; To collect information on the impact of our grants and report how our charitable funds have been used in pursuit of our objectives and public benefit. Collecting information which tells us more about the people who support us We collect and analyse information about individuals, or groups of individuals, by combining the data you provide with data we obtain from other sources and carrying out analysis in order to gain a better understanding of our supporters, inform our fundraising strategy and target our communications more effectively and appropriately. Some examples of such activities and the purpose of these activities are as follows: Segmentation analysis This analysis helps us to gain a better understanding of our supporters, their interests, of how they are engaging with us and helping to understand broader demographic and geographic trends. This also helps us identify communications of potential interest to each supporter and communicate to our supporters cost effectively. Research We may also undertake research on an individual supporter’s personal information to help us understand more about the interests of an individual and ensure our communications are tailored appropriately. This may include research on demographic, philanthropic, business and financial information from publicly available sources, including but not limited to Companies House, The Electoral Roll, Charity Commission and from social media sites such as LinkedIn. We may also estimate their gift capacity, based on their visible assets, history of charitable giving and how connected they are to Lewisham Greenwich NHS Trust Charity. We only use reputable sources, where someone would expect their information may be read by the public. We do not use information sources which have not been broadcast or made public. Identification of new potential supporters We would like to identify individuals who may have an affinity to our cause but with whom we are not already in touch. This can be assisted through research aimed at finding individuals who might be interested in our cause and be able to support us at a high level. These might be local business people who have been prominent in our community or people who have made public an interest in our particular area of work. This may include people connected to our current major supporters or trustees. The activity would involve looking at publicly available information (press articles, public profiles on networking sites). This activity might also result in us processing data of individuals who we conclude that we will not contact. The above activities help us to understand more about you as an individual so we can focus conversations we have with you about fundraising and volunteering in the most effective way, and ensure that we provide you with an experience as a donor or potential donor which is appropriate for you. Due Diligence We will conduct due diligence and ethical screening to ensure we take appropriate steps to know who our donors are, particularly where meaningful sums are donated and to ensure we meet money laundering regulations.